Review : Overall an engaging, entertaining and educational read with fascinating insights and good persuasion tips here and there especially in the first half such as intentional wrongness persuasion and persuasion filter. Adams illustrates with examples that happened during the 2016 campaign.
The self-aggrandising and egotistical writing style really put me off. Adams brags about that he’s a trained persuader and hypnotist repeatedly as a source of credibility and authority. That’s why he’s able to see things mediocre people (like me. SAD!) can’t see. Well but then he could also be blind to his own confirmation bias, cognitive dissonance etc like McGurk Effect works no matter how much you know about it aye.
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